Just under two years ago Apple sent shock waves through the mobile phone world. The iPhone 7 was unveiled and with it came a surprise no one was expecting at all. They had removed the sacred 3.5mm Headphone jack. It was a horrific and traumatic experience for the audience. Jaws dropped, tempers flared, frustration could be heard all over the venue and all over the mobile phone world. What have Apple done? Have they shot themselves in the foot? What were they thinking? Everyone in the Android world wore a smirk. The market leader had dug its own grave; or had it? Apples Vice President talked of how the change involved “courage” and how it will “better all of us”.
Cryptic and unclear the audience and Apple fans around the world raged at this lack of an excuse. An inadequate answer but one which two years later has a much better understanding. At the time everyone was bracing themselves for the inconveniences ahead. Oh how we all acted prematurely!
The huge favor
Apple did the industry a huge favor that day. They were the first to take the humongous risk. Now a couple of years later other phone manufacturers followed suit. The Google pixel 2 got rid of their headphone jack. It wasn’t as big of a deal as when Apple did it. Well that’s because it wasn’t the first time the deed had been done. All that was left for Apple to do was to unveil the Air pods. The best thing to ever happen to the iPhone. That’s my opinion anyway. £159, expensive but worth every single penny. Air pods automatically connect to your phone as soon as they are pulled out of their case. The case magnetically closes and its the most satisfying thing ever. They feel premium and they work like true wireless headphones should.
When first released everyone mocked the look. The case apparently looked like some dental floss and the Air pods like toothbrushes hanging out your ears. Now they are a fashion statement. They are worn by celebrities and embraced by all. Such is the marketing of Apple.
A True wireless charging experience
That’s what Apple desires. Following that ideology Apple introduced wireless charging to their next iPhone. They’ve all had the feature since. You don’t necessarily need any kind of cables now. You could use your iPhone without wires. The Samsung Galaxy S10 came with wireless buds. Now Samsung basically made their own version of the Air pods. The Air pods were ahead of its time and only now others are starting to catch up. Its only taken the industry two years. But the stubbornness of leaving the headphone jack is making Samsung look like it’s stuck in the past. Is it that, or are Samsung just scared to take the giant leap of faith?
Recently Apple have released their next generation of Air pods. Updated to include wireless charging for the Air pods charging case itself and a longer battery life. (the talk time and battery was already amazing) As for Apple, there’s no looking back. We now embark on the journey to the future, lets embrace what Apple did that day. They changed the industry forever.